Monday, September 16, 2013

Acura's History and Mission Statement



1986 Acura Integra coupe
1986 The Acura brand was introduced by its parent company; Honda. Its purpose was to serve as a luxury alternative for their products. At the debut of the company, their first two cars were the Legend sedan and the Integra sports coupe and sedan. Within years, they quickly gained popularity due to Honda's reputation of reliability and low maintenance costs; resulting in immediate success.


1991 Acura NSX



1991 Acura introduced the Acura NSX, claimed as a "crown jewel," which performed like a sports car without the sports car price. Although the brand certainly had the appeal, their decisions caused them to suffer. A few years after, they decided to rename the Integra and Legend with alphanumeric designations. Later on, the company came out with the SLX, a luxury SUV with intent to grow the brand. Unfortunately, the SLX was just a re-badged version of an Isuzu SUV, and its quality did not match customers' expectations.

2001 Acura MDX
2000's  Acura remodeled their product range and introduced their brand new SUV, the Acura MDX, which hosted numerous family-friendly features, including a third-row seat. In addition, the Integra was replaced by the RSX sport coupe, and an all-new entry-level sport sedan called the TSX was introduced after that. A complete facelift of its most popular model, the midsize TL sedan, followed, as did a redesign of its forerunner RL luxury sedan. By 2004, the NSX was gone, which allowed Acura to fill out its model lineup with the street-performance-oriented RDX compact crossover, the TSX wagon and the ZDX, a fastback-styled crossover that placed unique styling over practicality. Today Acura is still trying to find its use in the auto industry but its apparent that they center their company in quality, performance, technology and value; as stated in their company mission statement.



"Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction."




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